How do you turn required reporting into something people actually want to read?
Reframing Google’s annual Supplier Responsibility Report
Find the stories.
Google's sustainability report spoke to the regulators and policymakers—the people who knew the language and were familiar with the types of data discussed. But for employees? New investors? Those unfamiliar with it? Google needed to make the technical details easier to understand.
We reworked the report itself and developed standalone spotlight stories alongside it. They gave context to the data by focusing on the people, programs, and outcomes behind it.
Callouts throughout the report tied key metrics back to the real people they affect, keeping the broader impact visible alongside the numbers. Each section also pointed readers to the full feature story, making it easy to explore the work in more depth.
