How do you turn required reporting into something people actually want to read?
Rebuilding Google’s annual Supplier Responsibility Report
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Google’s sustainability report was written for regulators and policymakers. People already fluent in reporting standards, emissions data, and technical disclosures. But new investors? Prospective recruits? Most people outside that world aren’t going to work their way through a dense report full of industry terminology on their own.
So we reworked the report and developed a series of standalone spotlight stories alongside it—connecting the data to the people, programs, and decisions behind it. The reporting stayed intact for the experts who needed it. The stories gave everyone else a way in.
Throughout the report, we tied key metrics to the people and programs behind them—so the numbers never drifted too far from their real-world impact.
Each section also linked out to a deeper feature story, so readers could easily explore the work in more detail.
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