AHA, a FINN Partners company
A print ad for a literary audience? Make it a word-lover’s playground.
An interactive print concept built for people who love language
For a literary arts nonprofit campaign, we developed a print ad that doubled as a playfully difficult word search.
Built for an audience that genuinely enjoys language and close reading, the concept turned the ad itself into something people could engage with instead of quickly flipping past.
GOOD LUCK
Tarradiddle
Widdershins
Collywobbles
Sialoquent
Quire
Apricate
Galligaskins
Cachinnate
Faffle
Flimflam
Snollygoster
Xertz